Let's start here
What I do – I am the rare creative person who is fascinated by all aspects of a business — passionate about finding new ways to create breakthrough ideas, platforms and campaigns that turn brands into cultural pioneers.
In an always-on, ever-changing culture, I use disruption as a catalyst for creative thinking. I thrive when I am leading and developing new frontier projects that create business-building ideas by upturning and challenging industry conventions.
What I've done – The past decade, I have partnered with both leading and emerging brands and organisations to help them set the vision for their global creative product, encompassing brand development, advertising, design and innovation — the entire brand experience. During this time, I have led and worked with teams to win at every globally recognised competition incl. Cannes Lions, D&AD, New York Festivals, The London International, Clio Awards, Eurobest, Apple App Store Awards, YouTube Creator Awards, festivals celebrating global creative excellence.
What I believe in – I believe in the power of the collective and always strive to bring an unexpected mix of skills, cultures and backgrounds together. I love learning from passionate people and am naturally triggered to find the best way to transform a group of individuals into a high-performing team. As a people person I strive to infiltrate behaviour with human and empathy-based leadership, because I truly believe you don’t just build a team, you build a movement — right from day one.
What's up next – Fueled by the possibilities emerging tech can provide at the intersection of creativity and culture, I have immersed myself deeply the past 5 years into the never-ending learning journey of the Web3, metaverse and XR space.
☞ I feel honoured to have worked on global brand development through interdisciplinary creative, design and strategic direction for H&M, Google, BMW, Eastpak, Amazon Prime, Coca-Cola, HBO, Urban Outfitters, Lee Jeans, Random House/Penguin Publishing, Toca Boca, Komono, Liberty Global (Telenet), Child Focus, European Parliament, Mazda, Foursquare, Microsoft, ...
☞ I had the luxury meeting people from all over the world, learning about cultural differences and similarities by facilitating, leading & managing intercultural teams across Europe, The Americas and the APAC region.
Forward leaning concepts
Development of foundational ideas that spark conversation to unlock future thinking as a starting point for creative exploration. Designing a process of experimentation to unlock non-obvious leaps forward.
Piloting new initiatives
Development of ambitious new pilot projects that unlock new areas of business growth in various industries.
Strategic direction and holistic thinking
Creating strategic guardrails for brands and teams to both ground and inspire creative exploration. Developing a holistic vision to create consistent and connected brand experiences.
Creative direction and team enabling
Fostering creativity with next gen multidisciplinary teams through innovation frameworks so bold ideas can be turned into reality. Building, facilitation & management of intercultural global teams 5-100 people.