Max Heirbaut

I’m a results-driven Brand Director and Innovation Strategist with a background in design and a mind for business. With over a decade of executive leadership experience at globally renowned companies, I work at the intersection of creative vision and commercial impact, turning brands into cultural pioneers and engines of growth.

My academic training in design shaped how I think: visually, conceptually, and with a constant drive to explore what’s next. I’ve built a career by blending strategic rigor with creative exploration, leading global cross-disciplinary teams across industries and helping brands plug into culture, stay relevant, and connect with the people they serve.

What sets me apart is my entrepreneurial mindset and the ability to bring strategy to life by combining big-picture thinking with operational clarity. I thrive in complexity, foster strong partnerships, and reframe challenges to reimagine what’s possible. I’ve led teams and C-level stakeholders to deliver work that is both effective and creatively recognized — earning accolades from Cannes Lions, D&AD, Clio Awards, New York Festivals, and the Apple App Store Awards, with features in Monocle, Wallpaper*, Vogue, and The New York Times.